6 tactics defensive - counterattack for businesses in the epidemic season
Number 1: Reviewing the workload to adjust personnel, costs to the most streamlined and optimal level, at least in the next quarter.
During this period, some businesses may consider adjusting, cutting or suspending market development costs, advertising, and reaching new customers, to invest in customer care activities. strategy. The cost of renting an office if it is not necessary because it is possible to work online is cut. Support the costs generate the revenue for priority . Expenses for fixed assets such as cars, office equipment are temporarily put aside.
Besides, in terms of personnel, this is also the time when every business needs to review and optimize its organizational structure, seriously evaluate personnel and labor efficiency. Enterprises can refine the apparatus to make it more compact, have training activities to improve the quality of personnel and personnel rotation between departments to ensure job balance for positions without recruitment. new, develop policies to retain talent and appropriate talent.
Second: Focusing on taking care of existing customers in the direction of improving the quality of products and services, strengthening the connection between businesses and customers
A study by the Small Business Administration, together with the US Chamber of Commerce, says the cost to acquire a new customer is 5-7 times more expensive than the cost of maintaining existing customers. Moreover, the School of Business (Harvard School of Business) announced that increasing customer retention by 5% could increase profits by 25% -95%.
If your business can launch a new product suitable to expand new customers at this time such as anti-covid health insurance packages, online medical examination products, online delivery products, ... Your company is thinking of promoting advertising, otherwise focus on perfecting existing products and taking good care of old customers of your business.
This is an important time to strengthen the relationship between businesses and customers. Each employee is a brand ambassador of the company. Through your employees, the business should show the best care and attention to customers. Proactively offer suggestions and solutions to support customers in their capabilities such as sharing their anti-epidemic experience, extending some utilities of the customer service needed without charge during this period, …
The spirit of work, our best efforts because customers are the basis for maintaining a minimum number of orders during a recession. Join your staff to show the interest of the business leader to his partner through phone calls, texts or emails.
Thirdly: Immediately contact suppliers, partners, subcontractors in the same supply chain to see how the disease affects the flow of transactions between businesses and them to find ways to cope.
Disease outbreaks can cause disruption of transportation activities, especially international trade when many countries have to officially close their borders to control the epidemic. Check your partners, suppliers for impact, if so, make plans to ensure supply such as: adding suppliers, expected sales and planning to import, search. temporary replaceable materials, etc.
Number 4 Focus on training in order to personnel training to improve professionalism and discipline.
This time, we have more time to complete internal work. Invest a lot of time and effort in improving the quality of personnel so that they improve their skills, expertise, qualifications, professionalism and discipline.
Online courses are very convenient for your business to organize regularly while ensuring safety during epidemics. In addition to the company's courses, encourage employees to actively learn new skills, so that they can take on new jobs in the future.
Number 5: Establishing accumulation fund, risk provision for enterprises
For the risk management test, you can see that the businesses in their peak development have a clear sense of risk. Therefore, businesses always have a contingency fund, support for crisis times and "accompanying problems". Do not depend on any third party for a crisis.
Reserve funds you can refer to: salary reserve fund, cash reserve fund for business activities within 6 months, …
Number 6: Prepare the worst scenario for your company and rehearse for that scenario
Please conduct a thorough analysis, careful quality of challenges, opportunities, advantages and disadvantages of your business to offer business scenarios corresponding to possible translation scenarios. Each business should prepare itself more than 3 scenarios to proactively cope with the disease.
Think of the most negative scenario that could happen, such as an outbreak, a strong spread, ineffective measures to prevent the disease, leading to very bad consequences such as: businesses have to reduce their In fact, businesses do not have enough capital to pay salaries for employees, ... even making them unable to maintain operations, so that they will not be passive if it happens.
After planning, rehearse it and continue to adjust it before applying it on a large scale.